We had the privilege of visiting a brand new state of the art Sinoboom manufacturing facility in Poznan, Poland and it did not disappoint.
The facility is just outside the city and boasted the latest in technology when it comes to assembling this well known brand.
The access business is one of the most competitive in the industry so getting the right mix of quality and price is really key here.
Sinoboom seem to have nailed it and during our visit newly appointed Sinoboom Europe CEO Richard Butler spared no time hammering home the key message to the European journalists that this new facility is, as the heading says, “made in Europe, For Europe”
He took great pride in showing off all the parts that are going into making a unit being primarily manufactured right here in EU countries from hydraulic valves, cylinders and cables made in Italy and Germany to the tyres made in Belgium.
Therefore, ticking all the boxes regarding the new EU tariffs and regulations.
Sinoboom Europe is one of the leaders in the global Mobile Elevated Work Platforms (MEWPs) industry, it recently navigated new EU tariffs with strategic resilience and reiterated its commitment to Europe, these developments highlight Sinoboom’s strong commitment to the European market, whilst highlighting its operational adaptability.
Full Cooperation with EU Regulations
Susan Xu Group CEO, said: “Sinoboom has fully complied with the EU Commission and investigative requests, providing all necessary documentation. Our legal team is engaging with EU officials to reach a fair and equitable solution. “This commitment to transparency underscores Sinoboom’s dedication to fair business practices and legal compliance.
Navigating EU Tariffs with Strategic Resilience In light of the recent EU tariffs, Sinoboom has proactively engaged with regulatory bodies to ensure fair treatment and Compliance. “Our approach has been one of openness and strict adherence to regulatory expectations. We are committed to maintaining our market leadership by adapting our strategies to continue serving our customers effectively, “stated Susan Xu.
Strategic Growth and Local Production Accentuating the company’s strategic investments, Xu pointed to the establishment of production facilities in key markets, including the recent addition in Mexico and the existing plant in Poznan. “These investments enable us to produce locally and respond more effectively to regional demands,” Xu noted.
UK Market Expansion
Further enhancing its market reach, Sinoboom has established a subsidiary in the UK to provide targeted sales and service support. “This move will allow us to offer tailored solutions and direct support to our dealers and customers in the UK, strengthening our presence and responsiveness,” Richard Butler, European CEO, said.
Environmental Responsibility and Innovation
Sinoboom is committed to reducing its environmental impact through initiatives like reusable packaging and waste segregation. “Innovation is at the heart of our operations; we are proud that over 90% of our products sold in Europe are powered by electricity,” Butler added. The company continues to innovate, introducing eco-friendly products such as lithium battery-powered models and extended range systems.
Looking Forward
“Sinoboom is poised for future growth with a clear focus on expanding our product offerings and continuing to support our European customers with innovative solutions,”
Xu concluded. The company’s established processes for New Product Development (NPD) and New Product Introduction (NPI) ensure it remains at the forefront of industry advancements. “Our commitment is firm: Made in Europe for Europe, today, tomorrow, and the future.”
Highlighting Success at Recent Partner Events This month, Sinoboom hosted a series of significant events, including a Partners Event and a Press Event at its Poznan facility. These gatherings were crucial in strengthening relationships with European partners and media representatives, featuring comprehensive factory tours, strategic discussions, and keynote speeches by the company leadership.
Partners Event Insights a European Dealer Conference, held on July 16th and 17th, provided an exclusive platform for Sinoboom’s top partners to engage into collaborative discussions on market strategies and customer engagement.
“The event was a resounding success, offering our partners a deeper understanding of our commitments and innovations, particularly in these challenging times, “commented Butler.
Press Event Achievements Following closely on July 17th and 18th, the Press Event offered an opportunity for key media players to gather insights into Sinoboom’s strategic direction and operational capabilities. “Our transparent discussions and factory tour highlighted Sinoboom’s dedication to quality and innovation” added Butler.
“But also, to its strategic aim to sustain manufacturing within Europe, aligning with its mission to produce locally and support European markets amidst regulatory challenges.
Future Outlook
“Looking forward, Sinoboom is poised for continued growth and innovation. We are committed to enhancing our product offerings and customer support, ensuring we remain at the forefront of the MEWP industry, ”
concluded Xu.
Sinoboom Europe provides premium MEWPs and customer support across the continent, through direct sales and a network of independent dealers. The company’s strategy of ‘Made in Europe for Europe’ with its investment in European manufacturing and assembly facilities underscore its dedication to quality and customer satisfaction.
