Ashbrook Selects Euro Auctions as ‘Disposal Partner’ during Major Fleet Refresh Following £18m JCB Order
35 low-hour machines from Cheshire-based Ashbrook feature in Euro Auctions Leeds sale, 19–22 August
Cheshire-based family business Ashbrook has selected Euro Auctions as its disposal partner as it undertakes a major fleet refresh following a record £18 million order for new equipment from JCB.
The first 35 machines will go under the hammer at the Euro Auctions Leeds sale from 19–22 August, offering buyers a selection of low-hour, manufacturer-maintained and serviced equipment. Highlights include site dumpers from 3 to 9 tonnes, 15 CAT rollers, manlifts from Manitou, Skyjack and Genie, a late, low-hour JCB 516-40 telehandler and a Faymonville MAX 100 tri-axle low loader.
The August consignment is expected to be followed by further Ashbrook equipment as the £18 million fleet renewal programme progresses.
Scott McCall, Territory Manager at Euro Auctions comments:
“We have been working with Ashbrook for some time and, as the business moves forward with this significant fleet refresh, we are delighted to strengthen our relationship with them as their disposal partner. Our auctions provide a simple and straightforward solution that minimises impact on the day-to-day rental activities of the business and enables larger volumes to be sold in one consignment. The quality of the Ashbrook equipment, with below average hours, is sure to draw plenty of interest.”
“With the equipment being presented to an international audience rather than simply a local or UK buyer base, we expect a large percentage of lots to leave the home market. As their ‘disposal partner’ we work with Ashbrook to understand its fleet replacement programme and identify when particular machines should be brought forward for sale. Our international network also means we can identify the right market for different types of equipment, whether that is Leeds, Dormagen in Germany, Zaragoza in Spain or elsewhere across our global sales network.”
The Ashbrook consignment highlights the increased demand for well-maintained, late-model used equipment and demonstrates how auction platforms can form an important part of a structured fleet replacement programme.
Further Ashbrook equipment is expected to enter Euro Auctions sales throughout 2026 as the company continues its transition to its new generation of JCB machinery.
