‘BKT Land’, a new universe without borders, comes into being. A place where the real meets and blends the virtual world.

A readily available virtual assistant guides us within an unlimited and futuristic experience in the world of Off-Highway tires. The key words are: interaction and immersion.

BKT launches a new era and lands in the metaverse creating BKT Land, a land without boundaries of space and time – an evolution, which has been anticipated by the numerous virtual projects that the Indian multinational has already fine-tuned over recent years.

For those, who are a bit uncertain about the topic: the metaverseis a virtual reality where you can live, interact, and deepen your knowledge; where you can have immersive experiences by means of an avatar that enables us to access exclusive and unexplored places.

Starting from the value of sharing, which is the drive pulsating inside each strategy by BKT, the company could not but make this choice of creating a virtual environment rich of stimuli and information available for everyone who wants to join.

So, what is BKT Land like? Let us imagine that we open a door and are welcomed by a readily available virtual assistant: Right away, we find a central hall, a landing point where our avatar lets us move towards the different areas present.

We can hence choose to visit three show rooms containing all tire lines divided into the three segments as to the brand positioning: Agriculture, OTR, and Industrial. Every show room displays over 50 products and we have the opportunity to examine them through 3D-exploration, to view the products’ technical data sheets and other video material.

Besides the show rooms, we can see four thematic areas – let us imagine them as large stands – dedicated to Sponsorships, Network, Fans and Events.

Entering the Sponsorshipsarea means that you can experience closely the sport being part of the BKT world thanks to pictures covering the entire wall so that users can dive into a captivating and unique experience.

In the Eventsarea, instead, you can go through BKT’s scheduled international initiatives at firsthand. In the Networkarea, users can take a close look at the BKT universe by means of the video interviews and contents of the digital hub “BKT Network” that suggests the name for this environment.

Last but not least, you can also experience funny moments: actually, in the Fans area you will not miss virtual challenges or moments of playful entertainment, also together with other users.

Nonetheless, this is just the beginning. Many activities will follow. Since BKT Land is an expanding universe, these four thematic environments will be launched little by little in order to give users the opportunity to fully experience them before passing to the “next level”.

Finally, BKT recommends exploring BKT Land from the desktop in order to best enjoy its entire potential living a fully immersive experience.

By means of this initiative, BKT aims at leaving a deep mark on its audience, operators, and followers. Not setting any limit, as the metaverse suggests, is the key to enter the future. In BKT Land, the future is intangible – this does not mean it is not real.

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