The company pursues its commitment to support sports as a catalyst for social inclusion, land and community enhancement.
Seregno (Italy), April 6, 2024 – BKT, the leading multinational Off-Highway tire manufacturer, is not only synonymous with excellence and quality in its field. Over the years, the company has shown a strong commitment to supporting sports through multiple initiatives, partnerships and sponsorships with some of the world’s most important sports properties.
Today, on the occasion of the International Day of Sport for Development and Peace, envisioned by the International Olympic Committee (IOC) and established in synergy with the UN, BKT wants to highlight the role of sport as a catalyst for social inclusion, health, and well-being – not just of fans, but of all the communities involved. An advocacy that the company pursues in line with its values and its desire to have a positive impact on society as a whole, which starts right from sport and finds a broader expression in the associated Corporate Social Responsibility policies.
“For BKT, sport is a lever by which we want to help generate positive change to make the world a better place. Partnerships are a powerful tool that allows us to pursue such our goal of being recognized by fans and enthusiasts not just as mere partners, but as a driver of change that can improve the lives of people and the entire community.” comments Lucia Salmaso, Managing Director, BKT Europe.
The Field Factor Initiative (Fattore Campo) and the project launched in cooperation with One Team are concrete examples of what BKT has been doing, in Europe, to leave a mark of its commitment in this direction.
Urban redevelopment of spaces dedicated to playing and leisure in the towns belonging to the BKT Series in Italy is what the ‘Fattore Campo’ Initiative is rooted on, which in the past two editions involved the four Italian cities of Lecce, Cosenza, Como, and Palermo, leading to the creation of new areas designed to promote inclusion. The third edition of this initiative has already kicked off and will donate more new spaces specifically designed for society to the winning cities.
In addition to this, there is the great work with One Team, Euroleague Basketball’s CSR program that has led to the renovation and refurbishment of school areas (but not only) where basketball is used as a tool for social inclusion in the cities of Istanbul, Athens and soon, Berlin. Three cities that, thanks to the support of two important entities, have experienced the creation of new playgrounds, which are available to students and anyone who wants to rediscover the passion for sports on fully renovated areas.
Yet, BKT never stops, and other initiatives are already in the pipeline ready to come to life over the next months. These include initiatives to support local communities in France, Ireland, and the United Kingdom through sport in the coming months. These activities will be carried out in partnership with the BKT-sponsored leagues, namely Ligue 2 BKT in France and the BKT United Rugby Championship in Ireland and the UK.
This is a clear commitment that demonstrates BKT’s determination to make sport a key lever for development, in line with the corporate motto Growing Together. So doing, the ultimate goal is to provide new generations – but not only them – with the chance to play safely, to rediscover the pleasure of pursuing their passions, and encourage them to practice sports activities, in a context based on the principle of inclusion.
To learn more about BKT’s social activities, visit: https://sponsorship.bkt-tires.com/
To find out about the Field Factor project in Italy, visit: https://fattorecampo.org/
