Kubota Engines announces new partnership with Lister Wilder


Kubota UK Limited, a subsidiary of Kubota Corporation, a globally renowned manufacturer of OEM tailored industrial Off-Highway, Diesel and Spark Ignited engines, has announced a new strategic Industrial partnership with Lister Wilder Ltd, a UK based leading Agriculture, Grounds Maintenance and Construction equipment Dealer in the South of England.

The new agreement comes into effect from Spring 2021, officially establishing Lister Wilder Ltd as the new regional Service Dealer for Kubota Industrial Engines throughout the South East of England.


Operating from the Lister Wilder Ltd Head office branch in Ashford, Kent, Kubota powered equipment customers will benefit from enhanced levels of Customer-First product and aftersales support and services, from the supply and distribution of genuine service parts, field service maintenance and technical support including the supply of Service Engines from dedicated Kubota trained personnel.

This new venture further expands upon the highly successful, long-term strategic partnership between Lister Wilder Ltd and Kubota UK, who’s Agriculture and Construction divisions already exist within the highly professional Kubota Gold+ Dealer divisions of Lister Wilder Ltd.

From a renewed and heightened focus in our customers necessity to increase productivity, from minimising unscheduled downtime loss and increased importance of first-time field fix in resolving any issues, these are important factors that remain paramount and at the forefront of this agreement.
Charlie King, company Director and co-owner at Lister Wilder, said: “Having begun working with Kubota more than 25 years ago, we have comprehensive experience of Kubota engines within our own applications, so this partnership extension is a natural progression of the excellent relationship we have with the Japanese manufacturer.

“As a business, we are constantly striving to enhance our operations to ensure we can support the varied needs of our local customers. Expanding our operations in partnership with Kubota Engines offers us huge potential to grow the Kubota brand even further in our region, with a commitment to delivering service excellence. Our ambitions are now completely in line with that of Kubota and that makes for a very strong partnership and an exciting future.”

Kubota’s range of oil and water-cooled diesel, and dual fuel engines, are renowned across the globe for their exceptional performance, low noise, cleaner emissions and excellent fuel economy. Used in a wide range of applications, its products feature the latest Diesel Particulate Filters (DPF) technology as an after-treatment solution and counter measures in reducing exhaust gas emissions to meet EU Stage V emission requirements for non-road mobile machinery.

Paul Mortlock, Sales Manager in Kubota UK’s Engines division, said: “We are absolutely delighted to be working with Lister Wilder. The company has been selling and servicing Kubota machinery for years, so already has extensive experience with our engines. The addition of OEM engine and spare parts supply is an exciting opportunity for Lister Wilder in the industrial engines market and we are looking forward to working in partnership with them.”

Lister Wilder is a wholly owned family business that was established in 1947. Now in its third generation, the company has evolved to become a well-known and well-respected name throughout the industry, recently winning Service Dealer’s agricultural and ground care Dealer of the Year award. Its Kubota ground care business dates back to 1995 and was complemented by expansion with Kubota’s construction equipment in 2001.

Its first Kubota centre was created three years ago in Ashford, Kent, and forms the blueprint for future development, with multi-million pound investment plans in place to create further Kubota centres across its network in 2021.

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