HD Hyundai Infracore Enhances DEVELON Brand Affinity With Expanding ‘DEVELONCARE’ Programme


HD Hyundai Infracore has expanded the company’s ‘DEVELONCARE’ global customer visit management programme to build on the growing affinity for the company’s market-leading DEVELON brand.

HD Hyundai Infracore’s DEVELONCARE customer visit service involves equipment experts from the company travelling to see customers in person to diagnose their equipment and to assist them in maintaining it in optimal condition.

Global Expansion of DEVELONCARE in 2023

HD Hyundai Infracore actively promoted DEVELONCARE activities in Korea and several other countries, including an inspection tour of China, from February to May 2023. This was to immediately respond to customer requests following the launch of new machinery models earlier this year and to support the introduction of the new DEVELON brand.

As of September, the global DEVELONCARE team had visited major work sites in 21 countries, including Vietnam and South Africa. The company plans to expand services in Brazil and Indonesia in the fourth quarter to provide an increased focus on customer support by the end of the year.

HD Hyundai Infracore also intends to enhance support for the DEVELON brand by focusing on managing specific customer groups, such as ‘those using the company’s construction equipment for over 10,000 hours’ and ‘equipment customers in Neom City in Saudi Arabia’.

Under the DEVELONCARE programme, when a problem is discovered, HD Hyundai Infracore forms a team bringing in other experts in the field, including research and development and quality, to provide comprehensive solutions and focus on providing premium services that prioritize customer satisfaction.

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