Molson Finlay Re-Brand: A New Chapter


Finlay Group is re-branding to Molson Finlay as part of a re-branding exercise being completed by Molson Group following a year of fast paced growth which included the acquisition of the Finlay Group in June 2018.

After a year that saw significant expansion in the breadth and depth of the Molson Group’s product offering throughout Britain, a decision to re-brand all companies within the group has been taken.  The objective of the re-brand exercise is to align the individual organisations under the Molson brand and provide a clear proposition of all the Groups capabilities, whist still maintaining each unit’s unique identity and making clear their particular focus.

In addition to the change of Finlay Group to Molson Finlay, Aggregate Washing Services (APS) previously a Finlay Group company, will become Molson Washing.  Customers can be assured that there will be no change to their contacts at Molson Finlay or Molson Washing or their focus on providing the best customer service possible as a result of this re-brand.

The re-branding exercise will be rolled out across the Molson Group throughout Q1 of 2019 with front line services being the first things to change. The re-brand has already begun with the change from A&Y Equipment Sales to Molson Compact Equipment in Q4 2018, but other changes will also be made, including:

Molson Finlay:

Following the acquisition of Finlay Group, this is a re-brand to Molson Finlay to tie in to the wider group structure. Finlay Hire will retain the same branding it currently uses.

Molson Used:

As one of the UK’s largest used equipment traders, Molson are creating a specific brand to showcase its offering of one of the widest selections of quality used machines from a full spectrum of brands to a worldwide audience.

Molson Washing:

Formerly APS, Aggregate Processing Services, Molson Washing will lead the market in the design and build of aggregate washing systems.

Molson Equipment and Molson Green will remain the Group’s brands in England and Wales for traditional yellow plant and recycling equipment respectively.

Sean Warburton, Molson Finlay MD said; “This marks the start of a new chapter for Finlay crushers and screeners in the UK market.  Since the acquisition (of Finlay Group) by Molson Group, there has been a real uplift in performance by the whole team.  Not only does this mean a new name for us, allowing us to highlight the other products available to our customers through the wider Group, we also benefit from shared resource within the Group, allowing us to offer a better experience for our customers in all aspects.  In addition to the re-brand, we are also extremely close to closing a deal on a much-needed new premises for Molson Finlay HQ.  Still located in the Staffordshire area, the new offices will not only provide a more modern and practical services, but also allow us to fulfil our immediate growth plans”.

Robin Powell, Molson Group joint MD said; “2018 was a fantastic year for the Group and the re-brand is simply about bringing it all together.  As a Group, we are in a unique position in the market because of the breadth of products and services we are able to offer.  This re-brand comes in as we continue to invest in our business, with an additional 15 vans now hitting the road in January to further improve our after sales capacity and huge improvements to our existing sites soon to start, 2019 is set to be another huge year across the Molson Group”.

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