Merlo Group the leader in telescopic handler innovation is pleased to announce a
new distribution model for their extensive & proven product range in the Republic
of Ireland.
Following more than 10 years with current distributor McHale Plant Sales the
Italian manufacturer will strike out on its own dealing directly with a carefully
selected group of dealers.
The new arrangements will see a new nationwide network of dealers for both Merlo
agricultural and construction product ranges. This follows a model that Merlo has
already established in several European countries and is designed to advance
Merlo’s market share objectives in key territories.
“The Irish telescopic handler market continues to grow year on year, which is very
encouraging” comments Paolo Merlo, CEO & President of Merlo Group. “As a
family-owned and progressive business, we are committed to increasing our
presence globally and Ireland is a key part of our future plans”.
McHale Plant Sales partnership with Merlo Group will conclude in the coming
months and Merlo will take control of distribution of products, parts, services
across the Republic of Ireland thereafter.
“The successful relationship between Merlo & McHale began more than ten years
ago, and we wish to thank McHale Plant Sales for the excellent work in those
years. It has for sure set the right foundation to empower Merlo’s products to
carry forward the strongest of reputations in the Irish market and we wish the
team at McHale all the very best for the future” concludes Mr Merlo.
To learn more about Merlo Group visit: www.merlo.com
